BP Winning the 1966
Morey-Pope Pro Nose Riding Invitational.
Photo from Competition Surf Magazine
This is the first Ugly advertisement that appeared in the March, 1967 issue of Surfer Magazine.
The Ugly® “Special Edition”
Hand Crafted in the USA
November 1966, Bob Purvey introduces The Ugly at the Morey-Pope Pro (noseriding division) Invitational, winning the noseriding contest with the longest noserides, and the legend begins.
Bob proved The Ugly’s extraordinary ability, and it would later be called the “Ultimate Noserider.” The Ugly grabbed the world’s attention with its unique, unconventional, broad, blunt nose shape, and that’s why it got its name, The Ugly. Check out Legend of the Ugly for the complete story.
By 1967, the art form of noseriding was at its peak, and The Ugly noserider sales topped the charts worldwide.
Since the 1960s, The Ugly has become widely recognized as the standard-bearer for noserider type surfboard designs; wide nose, big concave underneath it, and a kicked-up tail put together with fine technical skill.
Today, the Ugly 1966 Special Edition (SE) Bob Purvey Design is built based on the original specifications. It comes numbered with a certificate of authenticity signed by Bob Purvey.
The Ugly SE features a foam wedge stringer to widen the nose, a deep concave one-third of the board’s overall length to make the nose float higher, a kicked up tail for hold, soft 50/50 rails, high-density nose and tail blocks, box or glassed on the fin, volan glass for durability, and a high gloss polished finish. Plus, it ages well.
$2,300 (MSRP) 9′ to 10′ 6″ $2,400 (MSRP) 10′ 7″ to 11′
